Netflix has evidently gotten the message that customers don’t want two websites, two accounts, two whatevers! The company has decided to leave the DVD and streaming services combined.
Netflix’s recent price hike and separation of streaming and DVD delivery services cost the company over a million subscribers and cause stock price to fall. The company announced the pricing change in July and the new price structure took effect September 1, 2011.
The company had already tried to placate upset customers. Netflix CEO Reed Hastings wrote his famous “I messed up. I owe everyone an explanation” email to subscribers to try to explain the company’s actions. In the email, Hastings announced the formation of Qwikster for the DVD portion of the business. Critics panned the move as poorly thought-out when it was discovered the Twitter account for the name was already taken.
This morning’s email from the company read:
It is clear that for many of our members two websites would make things more difficult, so we are going to keep Netflix as one place to go for streaming and DVDs.
This means no change: one website, one account, one password…in other words, no Qwikster.
While the July price change was necessary, we are now done with price changes.
We’re constantly improving our streaming selection. We’ve recently added hundreds of movies from Paramount, Sony, Universal, Fox, Warner Bros., Lionsgate, MGM and Miramax. Plus, in the last couple of weeks alone, we’ve added over 3,500 TV episodes from ABC, NBC, FOX, CBS, USA, E!, Nickelodeon, Disney Channel, ABC Family, Discovery Channel, TLC, SyFy, A&E, History, and PBS.
We value you as a member, and we are committed to making Netflix the best place to get your movies & TV shows.
Now, if only they would back down on not giving customers who want both services a price break….
And check out this from Saturday Night Live. Kinda says it all.